James Morrison

James is dynamic, innovative, and results-driven leader with over 10 years of progressive experience across consulting, digital health, data analytics, and financial services. He helps clients unlock growth, improve adoption, and enhance engagement through behavioural science and data-driven strategies that drive measurable outcomes.

James also brings proven expertise in behavioural science, product strategy, and client analytics, grounded in a strong foundation of statistical analysis and human perception. He has a unique ability to translate complex data and behavioural insights into practical solutions that influence customer behaviour, improve decision-making, and deliver business impact.

He is recognized as a forward-thinking leader who builds alignment across stakeholders, leads cross-functional teams, and enables organizations to turn complexity into competitive advantage while improving performance, adoption, and customer experience.

SPOTLIGHTED ACHIEVEMENTS

• Delivered a 30% increase in operational capacity through the rapid development and launch of a digital health workflow platform
• Strengthened client value and growth through strategic relationships with global organizations including Meta, Zoom, and Loblaw
• Developed a data-driven client health model that safeguarded over $1.2M in annual recurring revenue
• Designed and scaled behavioural science strategies for a major Canadian bank, improving customer engagement and adoption
• Led the development of a digital health platform strategy that increased user engagement by over 400% and achieved industry recognition
• Successfully led cross-functional teams across product, analytics, and operations to deliver impactful, client-focused solutions