Market Research, CX/UX
Jennings helps business leaders see what’s next so they can prepare for and create the future.
Our workshop process explores business planning, industry trends, market size, branding and positioning, new product development, channel performance and satisfaction, customer segmentation, marketing communications planning and effectiveness, and ethnic markets to name a few.
Our team members have developed industry-wide syndicated and omnibus market research, including the Insurance and Wealth Management Quarterly Review, the Distributor Satisfaction Survey (the life insurance industry’s largest annual tracking of agent and advisor needs and satisfaction with major life insurance companies) and an annual tracking study for CLIEDIS.
We learn your business and tap every available information source before recommending any new research, to assure that any research project is cost-effectively targeted to discover only what our clients really need to know.
At Jennings we don’t reinvent the research wheel. We work with clients to define the scope and objectives of an assignment then work to find existing data, reports and experts in the field, review those sources and interview key people. Only then do we recommend any new research that needs to be commissioned in order to precisely address our clients market and competitive intelligence information objectives.
We then help our clients create go-to-market strategies focused on growth and margin improvement.
The critical first step for leaders who want up to date market and competitive intelligence information begins with a confidential conversation with a member of the Jennings Team.