Distribution and Strategic Partnerships

We help organizations solve their most critical business challenges and realize the best opportunities in their Distribution channels and with their Strategic Partners.

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When we think back to the classic four P’s of Marketing, one of the most important was place! Place is Distribution, and sometimes, in fact most times, Distribution is supported and enhanced through Strategic Partnerships. Jennings’s leaders and experts help organizations optimize their Distribution and Strategic Partnerships, aligning them to the Strategic Plan while ensuring they are embedded and enabled in organizations Business Development Plan.

We’re a team of experienced leaders who have decades of practical experience working across a broad spectrum of companies to optimize existing plans and to build new distribution channels and strategic partnerships.

Jennings works alongside our clients’ leadership teams using our experience and knowledge to ensure an optimized outcome for leaders with a lot on the line, no time to waste, and who want to be fully engaged owning the results.

We’ll work with you to complete all, or any part of the following:

1
Jennings will complete a full SWOT analysis across the available channels and segments to determine the channels and segments to focus on and which channels to enter to drive growth. We examine channels to maintain current resources and market share, and identify the channels to reduce effort and investment in order to free up resources for new or enhanced focus on the highest performing channels and market segments.
2
Complete comprehensive market and competitive intelligence research specific to business development . We look both inwardly and outwardly at the forces, realities and factors that your business is facing in business development. We do this utilizing a fulsome SWOT having identified the market segments/channels of distribution and your organization’s key product and service differentiators.
3
We evaluate your current strategic partner relationships and performance outcomes in order to maximize distribution outcomes. We help determine which partners to build new relationships with, which ones to maintain, which one to reduce your team’s efforts with.
4
We’ll complete a GAP analysis of your current capabilities against future channel, segment and strategic partner goals that will help you determine which capabilities you’ll need to build on and which areas you’ll need to build.
5
Using our proven knowledge and experience, we help develop the critical success factors, key performance indicators and targets that will ensure your team can measure outcomes, analyze results, and create reports that connect with your business tactics

The critical first step for leaders who want to get their strategy right begins with a confidential conversation with a member of the Jennings Team.

Contact us today.