Janet Anderson

Senior Consultant, Direct Marketing & InsurTech Lead
Janet Anderson is a globally accomplished insurance executive with over three decades of experience driving innovation and growth across the insurance and InsurTech sectors. As Senior Consultant and Direct Marketing & InsurTech Lead at Jennings, she brings a powerful combination of strategic vision, deep industry expertise, and hands-on execution to help clients adapt and thrive in an evolving market.

Throughout her career, Janet has led transformative initiatives, from building direct marketing infrastructures across North and Latin America to launching global InsurTech brands and shaping venture investment strategies. Her leadership has empowered insurers and financial institutions to enhance customer engagement, streamline operations, and unlock new revenue streams.

A trusted advisor on emerging technologies, Janet has played a key role in assessing and commercializing AI, machine learning, and data-driven solutions across global markets.

At Jennings, she leads client engagements at the intersection of direct response marketing and InsurTech innovation, guiding organizations to navigate complex market shifts with agility, insight, and measurable impact.