Archie Bonifacio

Archie Bonifacio is an award-winning strategist and marketing leader with over 25 years of experience in financial services, specializing in client experience, brand development, and operational excellence. As a Consultant with Jennings, Archie brings a unique blend of executive insight, academic rigour, and community-centred innovation to every engagement.

Archie has held senior leadership roles across leading credit unions, wealth management firms and financial institutions. He has consistently driven growth through strategic marketing, digital transformation, and innovation in wealth management, quadrupling portfolios, launching B Corp initiatives, and securing national recognition for community impact and leadership in sustainability.

A certified financial planner and seasoned educator, Archie has taught marketing and entrepreneurship at the University of Guelph and Sheridan College and co-authored multiple editions of Marketing: The Core, a leading textbook in the field. At Jennings, he supports clients in achieving purpose-driven growth and elevating their brand and member experience strategies.