Banasha Shah, FSA, FCIA

Banasha is an Actuarial Consultant specializing in Life and Health Insurance Product Development, Pricing and Marketing with 35 years of experience in Individual and Group insurance. She spent the early part of her career at a large Canadian life insurance company where she was in charge of individual life and health product development and marketing.

For the last 25 years, she has been an independent consultant, helping clients with both product development and strategic initiatives. She has specialized expertise in Critical illness insurance having been at the forefront of research and product design for critical illness from both a reinsurance and direct insurance company perspective. She serves on the Canadian Institute of Actuaries Living Benefits subcommittee.

Banasha is a licensed insurance advisor, and the founder of Longevity Financial Group, a financial advisory firm dedicated to helping individuals create financial plans based on their personal vision and goals. She has developed a variety of courses for insurance professionals, and was an instructor for LOMA’s Canadian “Insurance Immersion” program for 10 years.

Banasha focuses on:

• Product design and pricing: life, disability, critical illness
• Subject matter expert on products (life and health insurance) including legacy products
• Product management and operational reviews by product line
• Procurement of third party services for life and health insurance (i.e. expert medical/second opinion services